Glossary

The terms you'll meet across Onbixo and these docs, in one place.

Term	Meaning
Flow	One onboarding experience - a tour, tooltip, checklist, resource center, announcement, or survey.
Flow type	What kind of experience a flow is; decides how it looks and behaves.
Runtime	The small script you install; it fetches, targets, and renders your flows on your app.
Draft	The version of a flow you are editing. Not visible to users until published.
Published	The live version of a flow that your users see.
End user	A person who uses your app and may be shown your flows.
identify	The API call that tells Onbixo who the current end user is, with traits.
Trait	A piece of data about a user or company (plan, role, size) used for targeting.
Targeting	The rules that decide who sees a flow.
Audience	A saved, reusable targeting rule referenced by flows.
Trigger	What decides when a flow shows (load, delay, scroll, click, manual).
Frequency	How often a flow may re-appear (once, up to N, or a cooldown).
Launcher	The floating corner button that opens a checklist or resource-center panel.
Resource center	A launcher used as a help hub: help links and relaunchable flows.
Workspace	A container for flows, team, install key, and analytics. You can belong to several.
Role	Your permission level in a workspace: owner, admin, editor, or viewer.
MAU	Monthly active users - the capped band each plan includes.
Install key	Your API key; lets the runtime load your flows on approved domains.
Allowed origins	The domains permitted to load your flows with a given key.
Extension	The browser add-on that captures element selectors as you build flows.
A/B test	Running two versions of one flow at the same time to see which does better. Growth and above - see A/B testing.
Control	Version A in a test: the flow as it already was, used as the baseline to beat.
Variant	Version B in a test: the changed copy of the flow being tried against the control.
Sticky assignment	Once a user is put in version A or B they keep seeing that one, so a test measures versions rather than coincidence.
Promote	Copy the winning version into your draft and end the test. The version that lost is kept in History. (A test with no winner is closed with End test instead.)
Invalidated	A test whose result cannot be trusted because a change to one of its versions was published while it ran. End it, or restart it to measure cleanly from now.
End test	Stop a test without promoting either version. Traffic stops being split and what it found is kept as a record.
Restart	Keep the run so far as a record and begin measuring again from now - used when a version changes mid-test.
Survey	A flow that asks a question instead of showing something: NPS, a rating, a choice list, or open text - see Surveys and NPS.
NPS	Net Promoter Score. One 0-10 question ("how likely are you to recommend us?"), scored as the share of promoters minus the share of detractors - a number from -100 to +100.
Promoter	Someone who answered 9 or 10 on an NPS question.
Passive	Someone who answered 7 or 8. Counted in the total, but adds nothing to the score either way.
Detractor	Someone who answered 6 or below. Subtracted from the score.
Response rate	The share of people shown a survey who answered at least one question.

New to the product? Start with Core concepts, which ties these together.

Last updated: Sep 2, 2026

Was this page helpful?

Still need help? We're happy to lend a hand. Contact us