Ask them while they are still in the product.
An emailed survey reaches people once they have left and forgotten the thing you are asking about. Ask inside the app, at the moment that prompted the question, and you get an answer about what just happened rather than a memory of it.
Four question types, one card.
The question type matches the answer you need.
A score for NPS, a rating scale for a single experience, a choice list when the options are known, and open text when they are not. Each type is reported in the way that suits it, so you are not left averaging things that should not be averaged.
- NPS, scored 0-10 the standard way
- Rating scales as numbers, stars, or faces
- Choice lists, with an optional “Other”
- Open text for the answer you did not expect
Asked of the right people, at the right time.
A survey uses the same no-code targeting as every other flow: page, days since signup, plan, cohort, or what someone has already done. Ask for NPS after thirty days rather than on day one, and cap how often it comes back so it stays a question and not a nag.
- Target by page, tenure, plan, or behaviour
- Ask again on a schedule, to track a trend
- Answers save as they are given, not at the end
Every question, counted its own way.
NPS, scored for you
Promoters, passives and detractors split the standard way, with the 0-10 spread beside the score - because a +40 built from steady 9s is a different product from one built from 10s fighting 3s.
See where people stop
How far people got through the questions, so a survey that loses everyone at question three tells you to make it shorter.
Reported per question
Each question is counted on its own terms: a score for NPS, an average and spread for ratings, per-option counts for choices, and the answers themselves for open text.
Asked of the right people
The same no-code targeting as every other flow - page, tenure, plan, cohort, or what someone has already done.
Ask again on a schedule
Re-ask on a cooldown to watch a number move over time, rather than taking one reading and calling it a trend.
Export the raw answers
Download every response as CSV: one row per person, one column per question, with option labels and written answers in full.
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