Keep users coming back past week one.
Activation is only the start, most churn happens after. Pull people back to the habits that make your product stick with a checklist that rewards return visits, timely in-app nudges, and targeting based on what they actually do.
They try it once, then drift away.
A user who does not build a habit in the first week rarely comes back. The features that create stickiness go undiscovered, the reason to return never lands, and a quiet churn sets in, long before it shows up in your numbers. Retention is a series of well-timed nudges back to value.
Bring people back to what sticks.
A checklist that rewards coming back.
An incomplete list is a reason to return, and progress you can see is progress you want to finish. Guide users toward the habit-forming actions, not just the first one.
- A visible reason to return
- Steps that reach past activation
- Per-item progress and analytics
Nudge them back at the right moment.
Announce the thing that pulls a user back in-app, a new capability, a reason to return, right where they will act on it, not in an inbox they ignore.
- Multi-step in-app announcements
- A CTA back into the product
- Frequency caps so it never nags
Target by what they actually do.
Reach users based on their behavior, who has gone quiet, who has not tried the sticky feature, so every nudge is relevant and nothing feels like spam.
- Did / did not do X, within N days
- Combine with days-since-signup
- Reusable saved audiences
Ask the ones who are drifting.
Behaviour tells you who is slipping away, not why. A one-question survey to users who have gone quiet separates a missing feature from a price problem from something they simply never found.
- Trigger on inactivity, not a schedule
- NPS, a rating, or one open question
- Answers saved as they are given
Find the flows that are losing people - and fix them.
OnbiAI reads each flow's funnel, tells you where users drop off and why, and drafts a shorter rewrite you can apply in a click - so the re-engagement moments that leak users get fixed fast.
- Ranks which flows most need attention
- Explains the drop-off and drafts a rewrite
- Target returning vs new visitors in your own words
Why is my welcome tour completion dropping?
Most users drop at Step 2 - 24% never finish it. The copy asks for two actions at once. Want me to rewrite it shorter?
Turn first-time users into regulars.
Free forever to start. Build the checklist, announcements, and targeting that bring people back.
Every plan includes OnbiAI - draft flows, targeting and audiences with AI