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The Onbixo blog
Ideas and practical notes on user onboarding, activation, and the product we're building.
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Onboarding
Checklist vs. tour: which onboarding pattern fits which job
Guided tours and getting-started checklists both drive activation - they just solve different jobs. Here is how each one works, when to reach for it, and how to combine them.
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Latest articles
Activation
Time to value: the median and the users who never got there
Time to value is easy to compute and easy to get wrong. Take the median not the average, report the reach rate beside it, and use one closed cohort.
Pricing
Enterprise onboarding software pricing: what it buys
Enterprise onboarding software pricing buys governance, services and a sales team, not better tours. Four questions tell you if you need that package.
Engineering
User traits for onboarding targeting: what to send
Which user traits to send an onboarding tool, and when to call identify. Skip what the runtime already knows, keep types consistent, fix the ordering.
Onboarding
Tooltip copy: the hover hint and the onboarding step
A hover hint and an onboarding tooltip do different jobs and need different words. How to write each one, how long to make it, and when to rename the control.
Product
Resource center content: what to put in, what to cut
A resource center should hold five or six answers, not your whole help center. How to pick the items from your ticket queue, order them and cut dead ones.
Pricing
MAU pricing for onboarding tools: the real funnel cost
MAU pricing bills you by counted active users. The real cost is the in-app flows teams stop shipping to stay under a cap, and how to price the year ahead.