Blog
The Onbixo blog
Ideas and practical notes on user onboarding, activation, and the product we're building.
Onboarding
Onboarding
Tooltip copy: the hover hint and the onboarding step
A hover hint and an onboarding tooltip do different jobs and need different words. How to write each one, how long to make it, and when to rename the control.
Onboarding
Empty state copy: what to write when the screen is blank
Three kinds of empty state need three kinds of copy. Here is what the heading, the line under it and the button should say on each of the screens.
Onboarding
Support ticket deflection rate: which tickets can actually be deflected?
Support ticket deflection rate cannot be measured exactly. Here is the narrower number to track, which tickets in-app help removes, and which it never will.
Onboarding
Checklist vs. tour: which onboarding pattern fits which job
Guided tours and getting-started checklists both drive activation - they just solve different jobs. Here is how each one works, when to reach for it, and how to combine them.