Blog
The Onbixo blog
Ideas and practical notes on user onboarding, activation, and the product we're building.
Activation
Activation
Time to value: the median and the users who never got there
Time to value is easy to compute and easy to get wrong. Take the median not the average, report the reach rate beside it, and use one closed cohort.
Activation
Onboarding drop-off analysis: which step to fix first
Onboarding drop-off analysis, ranked properly: score each step by users lost, how many you could win back, and how many clearers then activate.
Activation
Onboarding A/B test sample size: how much traffic you need
Onboarding A/B test sample size, worked out: how many users each version needs, how long that takes at your signup volume, and what to do at low traffic.
Activation
What "activation" really means - and how to define your aha moment
Activation is not signup, and it is not "used the product once." It is the specific action that predicts a user will stick. Here is how to find yours.