Turn a crowded dashboard into features people actually use.
Marketers buy powerful tools and adopt a fraction of them. Point users at the report they are missing, guide them past the overwhelming first login, and roll the same guidance out across every client - all in-app, so adoption and retention climb.
Marketers buy powerful tools, then use a third of them.
A third of the average martech stack gets used. The rest was bought, configured, and then quietly abandoned somewhere between the first login and the second, usually because nobody was shown what to do next, in the product, at the moment it mattered.
Of the martech stack gets used
Gartner found utilization fell from 58% in 2020 to 42% to 33% - marketers use only a third of what they buy.Gartner CMO Spend & Strategy Survey
Most features stay hidden
Across products, the typical feature is used by a small fraction of users; even the best-adopted ones reach a minority. The rest stay undiscovered.
The overwhelming dashboard
Ecosystem complexity is the top barrier to utilization. A dense dashboard buries the core workflow before value appears.
Value arrives after setup
Analytics tools show nothing until data is connected and populated - a slow, silent time-to-value that costs you the user.
Surface the hidden features. Tame the first login.
Hotspots on the reports and features nobody found.
Point a subtle hotspot at the high-value report, the segment builder, the automation that's going unused - right where it lives. Target it to users who haven't touched that feature, so you surface the missing 80% in context.
- Hotspots on the underused, high-value features
- Targeted to users who haven't tried them
- Lifts adoption without a redesign
A resource launcher that answers “where do I even start?”
An always-on launcher with short how-tos, “what's new” and links to your docs - so a non-technical marketer facing a wall of dashboards has help one click away, instead of leaving to file a ticket.
- How-to guides + “what's new” on demand
- Cuts the overwhelmed-first-login drop-off
- Fewer “how do I…?” support tickets
A checklist that carries users to the delayed “aha.”
Connect your data, build your first report, set an alert, invite a stakeholder - a short, resumable path across the setup gap where analytics tools lose people before value ever appears. Agencies reuse it for every client.
- Bridges the connect-data-to-first-insight gap
- Resumable, with per-step drop-off in analytics
- One flow, rolled out across every client account
Write the copy that converts, with AI.
Marketers live in microcopy. Write, improve, shorten, or set the tone of any tooltip, announcement, or step with one click - OnbiAI drafts on-brand copy so you never stare at a blank field.
- Draft a flow, targeting, or audience from a goal
- Write, improve or shorten the copy and set the tone
- Read the funnel and improve what is converting
Improve: "Click here to get started with the setup process now"
Here's a tighter version: "Set up in two minutes - start now." Want it friendlier, shorter, or more on-brand? I can adjust the tone in a click.
Roll guidance out to every client, without a metered bill.
Martech tools and agencies onboard user after user, client after client - and MAU-metered pricing bills you for every one, including the weeks before they've reached value. Flat rate lets you guide them all.
Appcues / Pendo / Userpilot
- MAU-metered - every client's end-users count against quota
- You pay for users during the slow time-to-value before they adopt
- Pendo (paid) is sales-led - a demo and a contract
- Onboarding more clients, the goal, inflates the bill
Onbixo
- Flat rate, MAU-capped - roll out to every client the same way
- Hotspots + a resource launcher + checklists in the base product
- Self-serve, one-line install, price on the page
- Free to start - guide adoption without watching the meter
Lift feature adoption, across every client.
Free to start. Build hotspots, a resource launcher and an onboarding checklist in minutes, live in one line, no sales call.
Every plan includes OnbiAI - draft flows, targeting and audiences with AI