Blog
The Onbixo blog
Ideas and practical notes on user onboarding, activation, and the product we're building.
All articles - page 2
Product
Onboarding flow targeting rules: who sees what, when
Onboarding flow targeting rules, in practice: pick the condition not the persona, group rules with ANY and ALL, cap how often a flow fires, and test it.
Activation
Onboarding drop-off analysis: which step to fix first
Onboarding drop-off analysis, ranked properly: score each step by users lost, how many you could win back, and how many clearers then activate.
Pricing
Build vs buy user onboarding: run the break-even math
Build vs buy user onboarding, worked out: what an in-house tour costs to keep running, why the break-even moves with the tool price, and when building wins.
Engineering
CSS selectors for product tours that survive a deploy
Product tour steps break when a CSS selector stops matching. How to rank selectors, handle SPA timing and shadow DOM, and check one before you ship.
Onboarding
Empty state copy: what to write when the screen is blank
Three kinds of empty state need three kinds of copy. Here is what the heading, the line under it and the button should say on each of the screens.
Onboarding
Support ticket deflection rate: which tickets can actually be deflected?
Support ticket deflection rate cannot be measured exactly. Here is the narrower number to track, which tickets in-app help removes, and which it never will.